A referral gets your name in front of someone. Then they Google you. If they land on your real estate agent bio, can they tell where you work, who you help, and why they should give you a call?
I came across an article from the Arizona School of Real Estate and Business with 11 tips for writing an agent bio. I go through all 11 in the video below, but scroll down to check out 5 of our most highly recommended items to add to your bio today!
Reviewing 11 Real Estate Agent Bio Tips:
1. Name the neighborhoods you know best
“I serve the Phoenix area” gives people a general idea. If you know McCormick Ranch and Scottsdale Ranch inside and out, say so! Even if you work all over the Valley, give a little extra love to the communities where you’d like to do more business.
2. Get specific about who you help
“I help first-time buyers in Mesa and Gilbert understand each step so they can make decisions without feeling rushed” tells me a lot more than “I work with buyers and sellers.” Think about the clients you’d love to work with again. What did they need your help with?
3. Give people a reason to trust you
Pick one detail that shows how you work. Maybe it’s a short client review about how you kept a tricky deal moving. New to real estate? Look at your past career. If you spent years in hospitality, talk about how anticipating people’s needs helps you take care of clients today.
4. Make it easy to call or text you
We call this “stop the click” at My Agent Edge. If someone reads your bio and thinks, I want to talk to this agent, give them a direct next step. “Call or text me at…” works beautifully here. A booking link works, too.
5. Write two versions and keep them current
I like a first-person bio for your own website and a third-person version for places like your brokerage profile. Revisit both at least once a year. A recent client story or a sale in a neighborhood you’re focusing on now might be worth adding.
Want help getting a first draft down?
Grab our free Real Estate AI Starter Kit. Fill out the questionnaire, then use the Write My Agent Bio prompt to draft both versions from your own answers. Happy bio making! 😊
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